Sunday, April 15, 2012

8 Amazon vs. State Sales Tax

                                Sales Tax, who cares about sales tax? I’m here to tell you why you might want to care but first a quick history lesson... For those that don’t know the rules of taxes are in the US constitution, why is it in the US constitution? Because the time between after we seceded from Brittan and became formally became USA (and even several years after we were a nation) there were economic problems for the US, not just the usual financial issues from war expenses, but each state and even some banks had their own currency (banks’ currency were called “banknotes”). Having so many different kinds of currencies made difficult for those living near boarders and limited businesses doing business over boarders. Once the constitution was finalized the USA became an official country, as a new country to keep the states united the commerce clause (article 1 section 8 clause 3) “when interstate commerce happens federal government has jurisdiction, states are forbidden to collect sales tax on things that are sold between two states”  was put into the constitution along with many other clauses that state when things involve between states that the federal government would take over (which today by the way is part of the reason why the new federal healthcare bill was passed). As the nation grew it became harder with no centralized currency, to better USA’s economic system we finally transitioned to today’s US dollar.
                                Today Amazon, an awesome website, the e-commerce “800 pound gorilla” of a company is currently running Best Buy and other companies out of business. Amazon has a lot of great business ideas but one edge Amazon has against its competitors is that the majority of Amazon products are not taxed. Most online purchases by consumers the company is in another state or even another country than the customer where the product is being delivered to, therefore falls upon federal law. You might ask, “but hey wait a minute there have been times when I was buying something online and had to pay sales tax!?” Well the truth is that you were probably ordering that item from a company that has some kind of store in the same state you’re in, so sales tax still applies. For states to be allowed to tax items that are sold online the company must have a “physical presence” of some kind; a store, call center, or warehouse in that same state. Amazon’s headquarters is in Seattle, WA, which is why Amazon customers in Washington State have to pay sales tax. Unless you live in Alaska, Oregon, Montana, New Hampshire, Delaware because those states don’t have sales tax, lucky, then it doesn’t matter if there’s a physical presence. This clause only applies to things you buy through the mail, over the phone, or over the internet, not things you buy in person visiting outside of your home state.
Ok… So who cares about not paying sales tax? It’s great, not paying sales tax! Actually…Lately Amazon has been in the news about going to court against several states, because state governments are becoming bankrupt because of the bad economy part of that is because more and more people are buying things online and most e-commerce is tax free because they’re across state lines meaning a lot of income states used to get about 15 years ago, before the internet was widely used, don’t anymore. One of the issues is Amazon’s Affiliates or Associates program (see https://affiliate-program.amazon.com/gp/associates/join/getstarted), which is a nationwide program were Amazon pay businesses for referring customers to Amazon.com, like an Amazon Ad on the business’s website that has a physical store in that state or a promotional display for Amazon in their physical store. Even though that’s a stretch states have used that program as an excuse to try and force Amazon to collect sales tax. Sales tax, especially on expensive items, will hurt Amazon’s profits. Amazon’s response to these states is simply pulling their Associate program from that state which really hurts whatever businesses that were getting extra income from Amazon, almost like these Google ads on this blog I actually get a few cents a month (not a lot because I don’t have a lot of viewers TT_TT) from Google for having these ads up. That’s why you’ll see “where did you hear about us” question drop down box when you’re in an online check out or survey, a lot of companies pay other businesses to refer customers to their website. In addition to Amazon removing this program from the state, in some cases Amazon has even relocated their warehouses, offices, and call centers to other states that have more hospitality for Amazon. Meaning people in that state are losing their jobs because of their state’s greediness, about something in the constitution that the state cannot change anyways. On the other hand, some states acknowledge online businesses like Amazon are the future and see how hard it would be to change USA’s constitution and encourage Amazon to bring their warehouses, call centers, offices to their state; which will bring more jobs to the welcoming state and therefore boosting the state’s economy.

Some states are accusing Amazon like an online Wal-Mart, (a company that was getting a bad rap for being a mega company and for killing small local businesses), that’s protected by the US constitution (by not charging sales tax). The key to one of Amazon’s business strategy is cutting the middleman costs out, Amazon ships products directly from their suppliers to you so you save money because the price of the product doesn’t include paying for physical stores because Amazon doesn’t have any stores. But in reality cutting the middleman costs out doesn’t hurt small businesses, it helps small businesses by allowing small businesses use Amazon to further their products beyond local customers, Amazon is actually hurting Best Buy and other large businesses that have the burden of the cost of physical stores.
                                Ok so now you can see the relationship between Amazon and state sales tax, and how the significant decline of states’ revenues of not collecting sales tax can lead to underfunded education systems and other important state funded programs. Right now the laws are written so that the customers are responsible and supposed to submit their sales tax on online purchases all by themselves – which to be honest no one does. There’s lot of people that don’t do their federal and state income taxes! Right now there isn’t a solution for states to collect sales from online customers buying out of state. There’s no way a state can create a computer program that would snoop on its citizen’s personal computers and record what a person buys and from where to digitally track and collect sales tax and be legal. The state government can’t force companies like Amazon to reveal customer information without a warrant, and sales tax isn’t included as probable cause.
Why can’t the states just figure out some other way to tax people to get money? I’m not sure, I imagine they haven’t come up with a way to tax people that would be fair yet and that they could enforce and actually keep track of. The Constitution, that long document that was written hundreds of years ago for the foundation of our nation, though it is a well written like a skeleton for laws that’s worked for this nation for many centuries, it’s somehow supposed predict the future, like the internet. I am no way saying the constitution is bad but I am saying it might be too old for issues like this.
To read more check out these links...
 http://articles.businessinsider.com/2011-03-11/tech/30095705_1_illinois-residents-amazon-associates-program-governor-quinn#ixzz1rs6XhLgj

http://arstechnica.com/tech-policy/news/2012/04/judge-spares-amazon-from-colorado-sales-tax-reporting-scheme.ars

Sunday, April 1, 2012

7 LinkedIn & More

For those who haven’t heard of it or have yet to join, let me tell you why you might want to join LinkedIn. But first I must tell you about the network effect, the network effect is when the value of the product or service is dependent upon how many people are using the product or service. The telephone is a good example: if there were only 3 people that had a phone then it wouldn’t be that big of deal. If just you had a phone and no one else then it’d be pretty useless having a phone wouldn’t it? But if 90% of people had a phone in the world then you having phone would be really important and not having one would be a huge disadvantage. Same thing when I had finally converted to Facebook from MySpace. I liked MySpace a lot because, being web designer at heart, I liked how you can customize almost the entire appearance of your page with html. But the amount of users on Facebook was growing so much that the usefulness, the value, of MySpace declined so much that MySpace became pointless for me to have and I’d never talk to my friends far away unless I joined Facebook.
LinkedIn realized that Facebook was a great idea but was more of an unprofessional setting so LinkedIn decided to get on the bandwagon with the network effect and though it would be a great idea to make a social network for professionals, for jobs, job offers, references, etc. I know right, a social network for professionals? I really don’t like this, but it has become a reality that it’s not just being good at what you do but who you know too, I prefer to be chosen solely by my merits and my ethics, there’s just too much competition in today’s world. So LinkedIn isn’t a bad idea.
What great about LinkedIn is that it’s almost like handing out your resume out to the 135 million LinkedIn users and when it comes to getting a job the more exposure the better. Even better than “more” is “targeted,” what I mean is for example if you’re a lawyer what good would it do for a hospital looking for doctors to see your profile? Your right, nothing; what makes LinkedIn better is that employers can search for people in career field of the position they need to be filled. In addition to that companies can target what location the potential employees, a lot of companies don’t like getting job applications from employees out of state. LinkedIn gives you the professional targeting on a large scale.
Admittedly LinkedIn won’t be the best in finding jobs like other sites such as Monster.com, Job.com, SnagAJob.com, CareerBuilder.com, HelpWanted.com, EastCarolinaHelpWanted.com, NorthCarolinaHelpWanted.com, but LinkedIn is more than for finding jobs. Wouldn’t you like it as you are currently working at a company and you could get a serious job offer from another company for more money? That’s what LinkedIn can do for you; those websites mentioned earlier follow the traditional way of getting better jobs were you only look for jobs when you’re out of a job (or about to be) but imagine the amount of better job offers you could’ve had when you were working. Even the professor teaching this class greatly benefited from LinkedIn, (if I recall correctly) a friend and co-worker from a past company my professor used to work for got a message about 10 years later from this former co-worker about a wonderful job offer and my professor took the job, if it weren’t for LinkedIn my professor would’ve never heard of the job. So if you're reading this blog clearly you're interested in the same career field as I am, and it might benefit us both to add each other so feel free to add me JennaBiz!

Wednesday, March 28, 2012

6 Industry Consortium Marketplace vs. Private Company Marketplace

I’d like to tell you a few reasons why a buyer might want to be part of an industry consortium marketplace rather than setting up its own private company marketplace but first I must tell what industry consortium marketplace and a private company marketplace are.

A Quick Business Lesson…
For those who are new to business, the world isn’t full of companies making product just for customers, for instance: McDonalds doesn’t grow, wash, cut the potatoes they have a whole string of companies that they buy from for their famous fries. The company that sells part of the final product to another company is called supplier. The company that puts the materials from all the suppliers together and mass produces the final product is call the manufacturer. The company that sells the final product to customers like you and me are called vendors, (sometimes the manufacturer is also the vendor).
An industry consortium marketplace and private company marketplace are types of business to business marketplace, where suppliers and manufacturers/vendors can find and make proposals, quotes, negotiations, tender, and transactions. For this blog I will mainly talk about business to business (B2B) eMarketplaces, aka online electronic marketplaces or web portals.

What is a web portal?
A few examples are iGoogle, AOL, Yahoo!, MSN, and my favorite New Grounds. In short, a web portal is a website that puts together and displays information and media from a bunch other resources. When a user signs in a portal they can change some of the content and apps displayed on home page. Portals have features like a search engine, email, news, info, forums, video, pictures, audio, corporate databases, etc., things that would have been different entities all on their own.
                There are actually 5 types of B2B marketplaces, seen in the image below.

                One reason a buyer would want to be part of an industry consortia marketplace instead of setting up its own private company marketplace is that the buyer would attract more sellers in an industry consortium marketplace. Secondly, the main advantage of companies to join an industry consortium marketplace is to pool resources together to reduce costs, save time and effort. The costs can be very high for a company building their own private marketplace.  And Thirdly, a company would have to be well known, have a good reputation, and be doing pretty well to have their own private marketplace otherwise they would get no traffic from sellers for bids. So for a business that’s, medium, small, or just starting out doing a private company marketplace would not be the way to go.
For more real life examples of eMarketplaces see links below…

Aerospace: 13 airlines worldwide

Exostar: Worldwide defense companies: BAE SYSTEMS, boeing, Lockheed Martin, Raytheon and Rolls-Royce

Quadrem: Worldwide Mining companies: Alcan Inc, Alcoa Inc, Anglo American plc, Barrick Gold Corporation, BHP Billiton, Companhia Vale do Rio Doce (CVRD), Corporacion Nacional del Cobre de Chile (Codelco), De Beers Consolidated Mines Ltd, Glencore International AG, Imerys, Inco Limited, Newmont Mining Corporation, Noranda Inc, Penoles, Phelps Dodge Corporation, Rio Tinto, Votorantim Group, WMC Limited

Agentrix: Worldwide Retail, the merger of GNX and WWRE

Worldwide steel

Sunday, March 11, 2012

5 SEO – Search Engine Optimization

Search Engine Optimization is just another way of saying search engine friendly. SEO means doing a bunch of different stuff to your website to make your website to be found on search engines. You don’t just want “your website to be found on search engines” you want “your website easier to be found better on search engines” you want your website popping up on a search engine you want your website to be the first result on the first page when someone searches.
In addition, you might think you want to have your website popup in any results no matter what the user searches for but actually you don’t, you also want you website to show up with the correct key terms (topics) are searched. On youtube.com when people upload a video and they want a lot of hits\views so they add a lot of ridiculous keywords (although YouTube calls them tags now days) (you can actually see what tags they added the under the video > show more > tags) you’ll often see “sex,” “sexy,” “hot,” “awesome,” “amazing,” “epic,” “funny,” “fail,” etc. tags that have nothing to do with the video. For this to happen on youtube.com it might be annoying but doesn’t matter much but if some web developer puts lot of unrelated keywords in meta tags in their website and their website pops up unrelated searches this becomes very annoying and unprofessional. Doing so will only bring negativity for those people looking for something else and when those people later search for a topic that is actually related to the site they are likely to remember the annoyance and skip over the result out of spite.

Most n00b web designers forget to give their webpages a title (that text that shows up on the top of the window of your browser and the auto text when you bookmark a website), search engines also use website’s title as keywords too.
Meta tags are put inside the <head></head> of html file, it doesn’t matter if the meta tag is before or after the <title></title>
Not all meta tags are about search engines.

Examples of Meta tags…
          <head>
          <title>page1</title>
          <meta http-equiv=“refresh” content=“7;URL=webpage2name.html”>
          </head>
A neat way to have webpage1 automatically redirect to webpage2 in 7 seconds

Example of meta tags that deal with search engines…
          <meta http-equiv=“content-language” content=“en-gb”> tells the search engine what non-English language the website is
          <meta name="robots" content="all"> the webbots that I'll talk about in a moment 
          <meta name= “description” content=“description of website which will show up with the link on the search engine, this can be long as you want with punctuation too. As many sentences you want.” >
          <meta name=“keywords” content= “list, keywords, like, this, key, word”>           Don’t forget to list words that are part of a keyword too like “key” and “word” as well as the parent “keyword.”
For more meta tags please see...
Fortunately keywords in meta tags was old way of finding websites back when the internet was in its infancy. (Referring to the annoyance of a thousand unrelated keywords in meta tags.)
Registering your website, like a perspective student would register to a school, is old school but it’s still a good way to get our website out there and still used today. The way registering your website works is after you have registered a webpage on google.com, ask.com, yahoo.com, etc the search engine has these things called “Web Bots,” a web based computer program – like a robot, and all these web bots do is look for and find every link on the registered page, so every <a href …> tag. This is why a lot of websites have a site index and just register that page. Some new web designers put all the links they have on their homepage, which is annoying when their homepage becomes cluttered when their site gets big. Smarter web designers do put all of their links on their homepage when registering their homepage but they hide most of them (see below); web bots can still see hidden content because web bots look in the code and thus website isn’t a mess, problem solved!
<!--  all hidden content here  -->


Now that I’ve talked about “making it easier for search engines to find your website,” time to talk about “being found better on search engines” – aka getting your website higher ranking on the search engine results.
The one thing that you can do to get a search engine to find you is controlling your content – yes, I know so obvious right? “But what if I’m making a website for a company? I can’t just change what the website is about to ‘American Idol!!’” That’s not what I’m saying, say for example your website is about pumpkin slinging (see some videos on the YouTube link below if you don’t know what it is) so you would want the words “pumpkin,” “slingshot,” “sling,” “slinging,” “fling,” “flinging” repeatedly on your website. As well as you might want to avoid the phrase “smashing pumpkins” or the words “smash” and “smashing” on your website because people searching for “smashing pumpkins,” a popular rock band might accidentally end up at your page, even though the whole purpose of pumpkin slinging is to smash pumpkins, so you can start to see how complicated content controlling can be.
http://www.youtube.com/results?search_query=pumpkin+slingshot&oq=pumpkin+slingshot&aq=f&aqi=g2&aql=&gs_sm=3&gs_upl=11197l11488l0l11791l4l4l0l3l3l0l51l51l1l1l0


Other web bots actually do look at the title of the website and all the normal text on the webpage, like how we see it, and scan the page for how often a searched word (aka keyword) is repeated on your webpage, a numbers game pure and simple. That’s why it is important to have text in the alt=“” attribute in every image <img src=" " alt=" "> tag because web bots look at that text too.

And then Google came along… with a great idea that made it a giant that it is today. Google has the great idea of ranking websites by how many other websites are linked to an individual website (again with the numbers game), like how high is your website’s reputation on the internet.

Finally it comes down to Marketing Research, you the business must figure out all the keywords people think of when they’re looking for websites on the same topic as your business’s website, which sounds simple but this can easily become really complicated. Internet business mastery [ http://internetbusinessmastery.com/ ] is a good place to learn about web marketing and get a bunch of web marketing statistics. (Just like a stated earlier in the pumpkin paragraph, once you figure out those keywords then you want to repeat those keywords over and over again in your website.)


               Something I not a fan of, Link Promotion is when you get other websites to have a link to your website. Whether it’s as easy as adding your link in a comment on their website or something (which is why you see links on comments on videos, popular, message boards, forums like youtube.com), or getting the other webmasters adding a link of your website on their website usually by money or some kind of business partnership, to up your linked numbers.